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| About The Chester Company | |||||||||||
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The Principals The principals of The Chester Company, Glenn Reyer and Peg Reyer, have successful track records as executives in worldwide enterprises, leaders who have grown emerging businesses, and entrepreneurs who have started their own companies. They bring the expertise, experience, and professionalism necessary to put realistic plans in place and to deliver on commitments. Scope of Capabilities While The Chester Company specializes in serving small and mid-sized businesses, it provides marketing services to companies of all sizes. Thanks to their extensive backgrounds, Glenn and Peg understand business from many perspectives. Their skills range from strategic planning and program management to business writing, graphic design, and computer programming. They do nearly all aspects of media development themselves, but work closely with other professionals when specialized skills are needed. Experienced Marketing Professionals Having worked in many business environments, Glenn and Peg can recommend the most effective marketing programs to meet a company's business objectives. They can also implement those programs and put metrics in place to measure their success. Hands-on, Holistic Approach Working in public and private companies of many sizes has taught Glenn and Peg how to get things done. They take a hands-on approach in helping clients to articulate their messages and, when appropriate, to customize those messages for different audiences. They understand the importance of good graphic design and the critical role that visuals play in creating a strong brand identity for companies and products. They also believe in using multiple kinds of media to maintain a loyal customer base and to attract new business. Business Consulting The Chester Company provides consulting to help clients increase revenues and improve profitability. Glenn and Peg make recommendations on how to allocate budgets and where to make marketing investments for maximum return. In addition to putting go-to-market plans in place for launching new products and services, they help to source effective sales channels and to prepare materials for personnel training. | ||||||||||
Glenn Reyer has nearly 30 years of experience in high-technology marketing with companies that include Cheyenne Software, NETg, WOMEX Online, EC Cubed, eShare Technologies, and PrimeLearning. As Vice President of Marketing or President with those companies, Glenn has participated in start-ups, turn-arounds, and mergers and acquisitions. He has experience with venture-funded fledglings, mid-sized emerging companies, and multi-billion dollar international enterprises. During his career, Glenn has launched major new product lines, revamped entire company strategies, formulated marketing and sales plans, and managed a wide range of marketing programs. He has helped raise venture capital funding, planned for IPOs, thwarted a hostile takeover attempt, and managed merger transitions. His accomplishments include building revenue streams from zero to millions of dollars and taking existing businesses to new levels of productivity. Glenn holds a B.S. degree in electrical engineering from the Massachusetts Institute of Technology and attended the Columbia Graduate School of Business.
Peg Reyer applies her background as an executive to helping clients articulate and deliver compelling messages. After spending 25 years working in high technology at Bell Telephone Laboratories and Digital Equipment Corporation, she co-founded New England Business Communications in 1994 and The Chester Company in 2001. Her experience managing engineering projects, manufacturing operations, worldwide marketing, customer support, and international Information Technology programs enables her to develop effective communications for diverse audiences. Peg also designs and conducts workshops aimed at improving the profitability of small businesses. She holds a B.S. in mathematics from the University of Massachusetts and an M.S. in engineering and computer science from Northeastern University.