Electronic Media

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WEBSITES

Your website is an "always open" communications channel for your business. Properly designed, your website can help you to reach global markets, interact with customers, leverage suppliers, strengthen partnerships, and secure investors.

Although your website is only one of many media that you should use to exchange information with your target audiences, it is perhaps the most powerful component of a successful communications strategy.

Depending on your business objectives, you may need only a "brochure site" that provides information about your company and products and that explains what an online visitor must do to become your customer.

More comprehensive sites can play a dynamic role in expanding and conducting your business by:

being a source of lead generation by attracting the attention of online search engines

supporting and tracking leads generated from other sources, such as advertising and direct mail campaigns

allowing visitors to place orders and make payments online — known as "e-commerce"

delivering services, such as interactive online training

exchanging information in real time, such as responding to questions

serving as a source of personalized information, such as unique pricing for each of your distributors

and so much more!

At The Chester Company, we have the business acumen to understand what level of investment is appropriate for your website. We can also plan and implement successive releases that gradually add functionality, thereby giving you earlier return on your website investment. Because we do all aspects of website development ourselves, you can be assured that your messages will be consistent and development will be completed on time and within budget.

Here are some of the websites developed by The Chester Company.

Click here to download our white paper:

"Developing a Website that Works for Your Business"

Online Newsletters
and Email Campaigns

Online newsletters are a great way to keep your name in front of clients and prospects and to keep your vendors and partners up to date. Distributed as email, these newsletters can be formatted to look like web pages that are personalized for each recipient, which makes them both visually attractive and compelling.

The Chester Company can develop the template for your newsletters as well as the content for each issue. Or, you can provide the content, and we can program it into the template. We can also maintain your distribution lists or show you how to do so. Because we embed response links within your newsletters, recipients have the ability to opt-in or opt-out of your distribution at any time.And, because the newsletter is sent from your website's server, your own computer's performance is not affected during distribution.

As with online newsletters, promotional email can be sent to a broad distribution list. An email campaign might be appropriate for announcing a time-sensitive message, such as a limited product offer. Compared with a newsletter, a promotional email message is usually narrower in scope and simpler in format. To maintain your privacy, the email need not come from your personal address.

The Chester Company produces online newsletters, such as the MediStar Meducation Alert. Click on the image below to read the January 2007 issue.

Videos

For people who prefer to have things explained visually or audibly, a video can be a useful tool for explaining the details of your products or services and an important complement to other media. Videos can be delivered from your website or distributed on a CD-ROM or DVD. The Chester Company has in-house capability to script, record, and produce cost-effective videos for basic training and product introduction purposes. When higher production quality is required, we can source and manage the production process.

Click on the image below to view a product introduction video developed and produced by The Chester Company.