Electronic Media

Print
Media

Tradeshow Support

Public Relations

Technical Writing

brochures

Printed brochures serve an important role in attracting and holding the attention of your audiences. Whether presenting corporate capabilities or product specifications, brochures can be used as leave-behinds on sales calls or handouts at tradeshows. They can also be mailed to prospects who request more information about your company or products.

The Chester Company can help you to define a portfolio of brochures to meet your company's needs. By planning several pieces in advance, each can be designed to complement the others. We can show you how one basic design can be easily - and economically - customized for multiple audiences and purposes.

We work with a number of printers to ensure that you always get the best value. Or, if you prefer, we can provide you with files for meeting low demand with desktop printing.

catalogs

Although websites have lessened the need for extensive printed catalogs, scaled-down versions are still often worthwhile. The Chester Company can analyze your needs and recommend an approach to satisfy your market at the most reasonable cost. One option would be to print a reference catalog that summarizes information about your products and refers readers to your website for more detail; once on your site, online visitors would be able to download an unabridged catalog formatted for printing.

This catalog won a Business-to-Business award from the Connecticut Art Directors Club.

Direct Mail

For clearly defined markets, direct mail campaigns can be a cost-effective way to reach new prospects and generate sales leads. The Chester Company can help you to profile your target audiences, and then we can manage the entire direct mail process, from designing the campaign and developing the material, to sourcing the mailing lists and ensuring fulfillment.

Newsletters

Newsletters keep your company name and products in front of your customers and prospects. Mailed regularly, they create brand awareness and opportunities for upselling and cross-selling. The Chester Company can help you to decide if printed newsletters are appropriate for your business, and, if so, we can design, write, and distribute them. We can also email electronic versions of the same documents as online newsletters, thereby giving you additional return on your investment.